Direction across every visual surface.

Most CMOs hire creative. I author it.

I shipped brand identity, motion, and campaign creative across six-plus brands during the Syscoin tenure: three Syscoin sub-brands at once, the Meta Machina game IP, a Nigerian conference brand I built end to end, and external influencer-community and DEX engagements.

An entire universe, art-directed.

Meta Machina is not an asset pack. It's a complete science-cyberpunk universe authored from the top down, the visual IP for an MMORPG waiting to be built. The trading card game and the trailers are the parts that have shipped; behind them is the whole designed world.

This is the visual and worldbuilding layer. The playable engineering lives on /build; the full dossier on /tenure/meta-machina.

Twenty years of identity work. Receipts, not slides.

Brand identity I authored for Las Vegas business across medical, dental, refrigeration, and regional campaigns, the long tail behind the crypto and AI systems. The coral and saltwater brands live in the Reefs of Las Vegas story below.

I built the biggest reef community in Las Vegas. Then it opened bigger rooms.

Reefs of Las Vegas grew past 4,000 members, the largest local saltwater community in the city. I owned the brand, ran the trade-show events, and operated a paid VIP membership program whose dues went straight back into the community.

Build the room, and it opens the next one.

That community work put me in bigger rooms. It led to an exclusive collaboration with Discovery Channel's Tanked: I produced and hosted Springfest, a coral event at the show's Las Vegas facility, Acrylic Tank Manufacturing, on March 24, 2018.

Shows, tokens, and platforms I branded end to end.

Some launched, some stayed concepts. Each is a full brand system I authored: identity, episode and key art, media kits, and web design.

The same hand that built twenty years of brand identities made the 4,276 Rift Wars cards.

The reason the card system holds together across 4,276 distinct identities and 16 faction visual languages isn't new. It's the same Archive craft compressed into one sprint: brand identity for clients who couldn't afford to look generic, applied to a content library at game-scale.

The continuity is the proof. Most game studios buy this work out as a 3-6 month engagement at a mid-tier agency. The fact that one operator can ship it solo, in parallel with the engineering, is the Archive tenure in present tense.