ADV Advisory / Selective engagements

Two lanes I take on as advisory work.

Most of what I do, I do as an operator inside one company. But there are two problems I will take on as advisory or fractional work, because they are where my range compounds instead of scatters. Anything outside these two, I am glad to point you to the right specialist.

▸ The two lanes

One operator who builds the system and directs the creative. The two lanes reinforce each other.

01 ▸ AI Marketing Operations

The system that runs your marketing, built and owned by you.

For founders and marketing leaders who want creative, campaigns, and reporting to run on AI agents without losing human judgment or going off-brand. You get an audit of where AI can absorb the repetitive load, a built and owned agent stack with a control surface, and the human-in-the-loop governance to scale it safely. Rests on seven production AI agents · a custom control surface · automated marketing reporting

02 ▸ Brand & Growth Direction

Brand voice and the performance creative that sells it, made into one thing.

For consumer or web3 teams at a scrappy or inflection stage with a brand-versus-performance disconnect, or no creative function yet. You get a rapid brand-and-performance teardown, a creative system with guardrails, and a growth and creator-engine plan you can run. Rests on community growth 113K to 320K · a concept-to-country national program in under eight months · 20+ years of brand

▸ How I work

Diagnose first.

I read the brand, the audience, and the data before proposing anything. The first deliverable is usually a teardown: where the real opportunity is, and what is quietly costing you.

Then build or direct.

I either build the system myself or direct the team and agencies that do. I work through people, not around them.

AI is a force multiplier, never an autopilot.

The agent stack makes the work faster and the measurement cleaner, but a human reviews everything before it ships.